MAKE YOUR NEXT MOVE WITH CONFIDENCE
WE BUILD ANALYTICS
FROM THE SAME WIDE-ANGEL VIEW™ THAT SHOPPERS SEE
The telephoto lens is great for noting intricate details but ineffective at seeing the larger picture. In the same way, models based on a specific product can offer valuable insights but often overlook the entire picture when explaining shopper choices.
At Middlegame, we realize that using analytics to support Revenue Growth Management requires a broad perspective that keeps all products or brands in focus. That’s why our Wide-Angle ViewTM modeling platform remains at the core of all we do.
WE INTEGRATE
THE ENTIRE REVENUE GROWTH MANAGEMENT PLAYBOOK
Whether it is product assortment, price, or promotion/merchandising, we don't isolate the problem.
We simultaneously evaluate every aspect of every product in the entire competitive set—just like shoppers making their choice at the shelf.
WE WORK AT THE PACE THAT IS
BEST FOR YOUR STAKEHOLDERS
Instead of deliverables filled with esoteric "modeling-speak"—like demand elasticities and lift coefficients, we use clear explanations...
Instead of deliverables filled with esoteric "modeling-speak"—like demand elasticities and lift coefficients—we use clear explanations to ensure your stakeholders understand where and when shoppers want which kinds of products.
We focus on insights so you can take action. This approach lets you confidently:
- Incentivize shoppers
- Build preferences
- Determine the most advantageous price
Because business isn’t about reviewing your past, it’s about creating your future.
Leading Beverage Distributor Quenches Thirst for Profits
Increasing profits in Morocco
Leading Toothpaste Brand Brightens View on Marketing Opportunities
Results to Smile About in China
When Too Much Ice Cream is a Bad Thing
Overcoming an Assortment Problem in Indonesia
Providing the Best Diapers Pour les Bébés
Invigorating Diaper Sales in France
Growing Profits with the Right Price in the Hair Care Market
Letting Premium Brands Shine in Great Britain
Where There is Tea, There is Hope
Putting the Best Flavors Forward in Canada
Solving a Pricing Dilemma for Popular Salty Snacks
Taking a Bite Out of Promotions in Biscuits
Optimizing Marketing Efforts for Increased sales in Brazil
Case Study Details to Come
Determining the Health of an Acquisition
Finding a Satisfying Snack Solution in Australia
Making a Clean Start in India
Scouring the Market for the Best Solution
Finding Perfect Coverage in Skin Care and Beauty
A Flawless Finish in the United Arab Emirates
"Now spending the majority of their efforts focused on the strategic relevance of the results where before that time it was simply on collecting the numbers from multiple model outputs.”
Customer Insights & Sales Strategy Manager
“Able to generate a double digit increase in return by adjusting the promotional calendar leveraging our output ”
Category Director
“Instead of spending my time interpreting & integrating info from multiple sources I am able to focus defining & testing commercially viable options.”
Director of Revenue Management
“By working with Middlegame on their assortment challenge with a core retailer, the company was able to demonstrate how they could consecutively eliminate friction with the channel partner, reduce complexity & therefore generate greater profit margin gains.”
European Director of Analytics
“Middlegame efficiently shifted our focus from discussing analytic outputs to reviewing decision alternatives.”
VP for Global Knowledge & Insights