MAKE YOUR NEXT MOVE WITH CONFIDENCE
WE SUPPORT REVENUE GROWTH MANAGEMENT WITH
A PROVEN PROCESS
At Middlegame, we support Revenue Growth Management using a proven process—designed by marketing science pioneers and driven by proprietary algorithms.
We identify the products shoppers WANT, the merchandising interrupts that stimulate INTEREST and the prices shoppers are willing to PAY. We help you:
- Rationalize products—What items are best to drop and add to generate the most incrementality?
- Reallocate merchandising—What support produces the greatest portfolio lift?
- Adjust pricing—Which decreases or increases offer the best win-win plan to take to retailers?
Our platform handles both direct price change or indirect price change, based on downsizing or special packs.
WE EXPAND YOUR TESTING CAPABILITIES
Our goal is to help you "do better things" through Revenue Growth Management and not just "do things better."
The Middlegame platform can evaluate hypotheses in all areas, including:
- Shifting (doing something you currently do differently)
- Imitating
- Line-filling
- Innovating
WE TAKE PROVEN METHODOLOGY
AND MAKE IT PRACTICAL TO YOUR SITUATION
We use a modified version of the "multinomial logit" model originally developed for household panel analytics.
But we closely tie it to the statistical engine behind conjoint analysis. The same math that predicts respondent choices of “no” or “yes” can predict market shares between 0% and 100%.
For a detailed paper on our exact methodology, download our whitepaper.
WE TAP INTO IMMEDIATELY AVAILABLE DATA
FOR FAST RESULTS
Instead of fielding a survey, you can immediately begin to see potential solutions as we apply the Middlegame platform to any sales data.
- The process is proven for both audit and scanning channels, as well as internal shipments.
- The core data requirements are product-level volume sales, distribution, price and potential merchandising conditions as well as the product characteristics or attributes.
- Our ETL procedures can integrate additional information into the analysis, including:
- SKU margins or other financial information
- Competitive media activity
- Survey research with shopper opinions and attitudes
- Environmental factors
"Now spending the majority of their efforts focused on the strategic relevance of the results where before that time it was simply on collecting the numbers from multiple model outputs.”
Customer Insights & Sales Strategy Manager
“Able to generate a double digit increase in return by adjusting the promotional calendar leveraging our output ”
Category Director
“Instead of spending my time interpreting & integrating info from multiple sources I am able to focus defining & testing commercially viable options.”
Director of Revenue Management
“By working with Middlegame on their assortment challenge with a core retailer, the company was able to demonstrate how they could consecutively eliminate friction with the channel partner, reduce complexity & therefore generate greater profit margin gains.”
European Director of Analytics
“Middlegame efficiently shifted our focus from discussing analytic outputs to reviewing decision alternatives.”
VP for Global Knowledge & Insights