MAKE YOUR NEXT MOVE WITH CONFIDENCE
EXPERTS FROM DIVERSE BACKGROUNDS
WE HELP CLIENTS DISCOVER GAME-CHANGING SUCCESS
We began as partners to data providers, consulting firms and ad agencies, drawn together by a shared vision to help clients move ahead with confidence. Our Competetive interaction Analysis (CIA)® platform that forms the foundation for success of our deliverables came from similarly humble beginnings.
A DESIRE TO HELP. A STRATEGY TO WIN.
WHAT WE HAVE SEEN AND HOW WE HAVE THRIVED
Our senior principals have over 100 years of combined experience in more than 75 nations.
Will Kirk
Pat Ryan
Vegard Søhus
José Carlos Castellanos
Jeff Duvall
Will Kirk (Partner) has empowered organizations through new and improved analytics for the past 34 years. He has held senior positions at leading FMCG companies, research organizations, consultant agencies, as well as start-ups like Middlegame, for clients in more than 60 countries.
Pat Ryan (Partner) is a motivated and ambitious business studies graduate with extensive sales experience. He maximises growth potential for Middlegame clients by implementing proven innovative and analytical models. He is also a director at one other company in Ireland. His leadership skills and command for achieving excellence were established in hurling where Pat has been a member of three All-Ireland Championship teams.
Vegard Søhus (Partner) has strengthened the strategic business plan processes with breakthrough ideas for growth. His work during the last 30 years has enabled double-digit growth in 45 emerging and developed countries for blue-chip companies and their subsidiaries.
José Carlos Castellanos (Partner and Brand Ambassador) has applied “strategy through execution effectiveness” to implement innovative commercial solutions that work, regardless of circumstances. His strategic and operational expertise has been applied in almost 75 countries for the last 35 years.
Jeff Duvall (Partner) is a PhD with 20+ years of brand strategy, planning, research, marketing, and applied insights experience including roles in economic policy research, manager of client services for IRI on the Procter & Gamble account, Global Marketing Manager at The Coca-Cola Company and consulting engagements across consumer products, sustainability initiatives, technology, healthcare, services, and non-profit sectors.
LOOKING TOWARD THE FUTURE
EIGHTH RANK
A chess term Eighth Rank indicates that a player is exchanging a pawn that has reached the other side of the board for a more significant piece.
In the same way, we see the potential to apply the power of our Competitive Interaction Analytics (CIA)® platform to challenges in other diverse disciplines, beginning in sports analytics.
"Now spending the majority of their efforts focused on the strategic relevance of the results where before that time it was simply on collecting the numbers from multiple model outputs.”
Customer Insights & Sales Strategy Manager
“Able to generate a double digit increase in return by adjusting the promotional calendar leveraging our output ”
Category Director
“Instead of spending my time interpreting & integrating info from multiple sources I am able to focus defining & testing commercially viable options.”
Director of Revenue Management
“By working with Middlegame on their assortment challenge with a core retailer, the company was able to demonstrate how they could consecutively eliminate friction with the channel partner, reduce complexity & therefore generate greater profit margin gains.”
European Director of Analytics
“Middlegame efficiently shifted our focus from discussing analytic outputs to reviewing decision alternatives.”
VP for Global Knowledge & Insights