by sitemanager | Aug 26, 2015 | Uncategorized
HOW SCENARIO PLANNING KEEPS YOU PREPARED FOR THE FUTURE In a recent conversation, a potential client asked why we spent so much time talking about scenario planning as opposed to elasticities, lift coefficients, and response curves like other analytics providers. My...
by sitemanager | Aug 12, 2015 | Uncategorized
HOW THE RIGHT PERSPECTIVE CAN RESHAPE YOUR MARKETING DECISIONS The primary objective of shopper response analytics is to explain purchasing behavior and then effectively utilize those learnings for commercial purposes. For the typical fast-moving consumer goods (FMCG)...
by sitemanager | Jul 19, 2015 | Uncategorized
INSIGHTS INTO THE BARRIERS AND THE OPPORTUNITIES Opportunities in emerging markets dominate nearly every investor call we’ve heard in the last couple of years. Today, FMCG firms, such as Mondelez, Nestle, and Procter & Gamble, obtain almost half of...
by sitemanager | Jun 23, 2015 | Uncategorized
How can this pioneer’s work impact your decisions today? This month, Len Lodish, Samuel R. Harrell, Professor Emeritus at the Wharton School, and his wife, Susan, finished another incredible bike ride as a fundraiser for ALS. This annual event boasts a history of 20...
by sitemanager | Jun 4, 2015 | Uncategorized
Many companies are making significant strides in leveraging massive amounts of data to drive growth and reduce cost. But it’s not uncommon for organizations to struggle with using their data to make the smartest possible decisions. We constantly hear frustrations with...
by sitemanager | May 1, 2015 | Uncategorized
Welcome to the Middlegame Marketing Sciences web site A primary objective for all business leaders is to find new and sustainable growth. This requires identification and prioritization of opportunities based on expected returns. Big data combined with advanced...
