by Susan Young | Dec 13, 2024 | Uncategorized
Multiplicative Decomposition from a Product Perspective In the world of marketing analytics, customer-centricity and product-centricity represent two fundamentally different approaches to understanding and driving business success. We highlighted how important...
by Susan Young | Dec 13, 2024 | Uncategorized
Audit Businesses with Multiplicative Decomposition Marketers are awash in data, yet making sense of it often feels like navigating a stormy sea without a compass. In “The Customer-Base Audit” by Peter Fader, Bruce Hardie, and Michael Ross, the authors...
by Susan Young | Apr 9, 2024 | Uncategorized
Last week, a client mentioned the comments made in the State of the Union. The President of The United States had remarked that “snack companies think you won’t notice when they charge you just as much for the same size bag but with fewer chips in...
by sitemanager | Feb 11, 2024 | Uncategorized
Over the years, we have found that many of our hard-working clients have a SKU assortment that is unfortunately not aligned with optimizing portfolio profitability. In fact, it is rare to encounter clients that have an intentional, consistent, and effective process...
by sitemanager | Apr 6, 2021 | Uncategorized
Symphony Retail has offered an on-demand webinar for a few months that provides their point of view on why better assortment planning is more important in 2021 and beyond. Like many current thought-starters in the industry, this was partially a reaction to the...
by sitemanager | Jan 28, 2021 | Uncategorized
All the best for 2021 everyone! Before the holidays, we outlined the importance of How Brands Grow, What Marketers Don’t Know by Byron Sharp as an evidence-based user manual for marketers with a very key central theme. To achieve sustainable growth, a brand must...
