by sitemanager | Jan 30, 2016 | Uncategorized
A key element of marketing is understanding how to positively influence the sales of your brand and negatively (and ethically) influence the sales of your competitors. The idea stretches from developing positioning statements to studying choice behavior or even...
by sitemanager | Jan 15, 2016 | Uncategorized
Growth planning often requires making difficult compromises. Striking a balance between addressing current business challenges, beliefs about the future and expectations from shareowners, are examples of such compromises. The final growth plan explains how company and...
by sitemanager | Dec 22, 2015 | Uncategorized
It’s been almost 20 years since I met one of Middlegame’s long-standing champions. We mentioned Harry Bright in an earlier blog and he has been an absolute inspiration from the time that Middlegame was just an idea. Although I met a number of...
by sitemanager | Nov 25, 2015 | Uncategorized
A HISTORICAL PERSPECTIVE ON PREDICTING CAUSE AND EFFECT THOUGH AN EDUCATED GUESS AND SUBSEQUENT INFORMATION BRINGS NEW VALUE A client recently asked for a better description of the Bayesian approach that we frequently reference when describing our modeling...
by sitemanager | Nov 11, 2015 | Uncategorized
KNOWING THE LIMITS OF TYPICAL MARKETING ANALYTICS GIVES YOU A WHOLE NEW VIEW Recently, we hosted a happy hour event for one of our clients’ analytics team. While much of the conversation revolved around shop talk, one question in particular quickly turned into a...
by sitemanager | Sep 24, 2015 | Uncategorized
HOW EVALUATING TRADE-OFFS OF POTENTIAL STRATEGIES CAN LEAD TO WINNING MARKETING SOLUTIONS Taking our company name from a key chess term, “Middlegame” describes that critical point in a match where the player is planning both offensive and defensive strategies....
