by sitemanager | Dec 21, 2020 | Uncategorized
The first part of How Brands Grow, What Marketers Don’t Know was a business bestseller by Byron Sharp that took the marketing world by storm a decade ago. Sharp and his colleagues at the Ehrenberg-Bass Institute used evidence-based research to dispute many of the...
by sitemanager | Nov 19, 2020 | Uncategorized
As “new blood” enters the workforce, I am pleased to see the technical skills at the client growing again as well as the desire to understand the more technical concepts behind our approach to shopper response analytics. In the last couple of months, I...
by sitemanager | Sep 28, 2020 | Uncategorized
Incrementality is easily overlooked during a period of economic expansion. We would argue that doing so is bad business when environmental conditions are good. Further, failing to understand the contribution of incrementality versus transferred demand in a downturn...
by sitemanager | Aug 28, 2020 | Uncategorized
I try not to let the blog turn into a sales pitch. But during a recent discussion on how to encourage clients to invest in Middlegame services during COVID-19—or once we finally emerge from the pandemic—my business partner Vegard Søhus reminded me...
by sitemanager | Jul 31, 2020 | Uncategorized
We like a lot of the things that they do at the fellow analytics firm, SKIM. We take a slightly different approach to understanding shopper response: we explore the historical context of the “wide-angle view” with all the competitive products in...
by sitemanager | Jun 10, 2020 | Uncategorized
All of us have been through a series of rough months so restarting the blog little less serious than usual has been on my mind. We haven’t been asked about the name of the brand for years, but it came up twice in recent client discussions. Revisiting how...
