Susan Young - Middlegame Marketing Sciences, LLC

Elements of Opportunity 2.0 – Understanding Multiplicative Decomposition from a Product Perspective

by Susan Young | Dec 13, 2024 | Uncategorized

Multiplicative Decomposition from a Product Perspective In the world of marketing analytics, customer-centricity and product-centricity represent two fundamentally different approaches to understanding and driving business success. We highlighted how important...

Elements of Opportunity 1.0 – Customer-Centricity Simplified: Breaking Down Metrics That Matter

by Susan Young | Dec 13, 2024 | Uncategorized

Audit Businesses with Multiplicative Decomposition Marketers are awash in data, yet making sense of it often feels like navigating a stormy sea without a compass. In “The Customer-Base Audit” by Peter Fader, Bruce Hardie, and Michael Ross, the authors...

THE STATE OF THE UNION… SIZE MATTERS. How do you manage the tradeoff between the price per package and the amount of product inside?

by Susan Young | Apr 9, 2024 | Uncategorized

Last week, a client mentioned the comments made in the State of the Union. The President of The United States had remarked that “snack companies think you won’t notice when they charge you just as much for the same size bag but with fewer chips in...