by sitemanager | Apr 19, 2023
Determining the Health of an Acquisition LOCATION: Australia Most growth strategies focus on selling more products or services with greater frequency in markets familiar to the organization. Right or wrong, many companies believe that developing existing shoppers is...
by sitemanager | Dec 14, 2022
Where There is Tea, There is Hope LOCATION: Canada Bottled teas are a popular and growing line of beverages in the marketplace. One brand used the CIA® platform to streamline an over-extended product line and provide room for further innovation. Situation Review...
by sitemanager | Dec 13, 2022
Solving a Pricing Dilemma for Popular Salty Snacks LOCATION: USA A salty snack manufacturer faced a pricing problem: Should they pass through a cost of goods increase through price per volume or price per unit? Situation Review Opportunity Assessment Scenario...
by sitemanager | Dec 11, 2022
Providing the Best Diapers Pour les Bébés LOCATION: France A paper manufacturer who sells baby diapers sought to reallocate merchandising events within a portfolio to create a win-win result for retailers while prioritizing conversations with buyers at those...
