by Susan Young | Jan 15, 2025
Local Brewer Crafts Plans to Regain Market Share LOCATION: Nigeria Despite several new products making it to the shelf, a Nigerian-based brewery could have tapped out after “ex-beer-iencing” no measurable gain in retail sales value (inflation adjusted)...
by sitemanager | Apr 19, 2023
Finding Perfect Coverage in Skin Care and Beauty LOCATION: United Arab Emirates Existing marketing expertise or operational economies of scale are limited when a company sells completely different products or services to shoppers with whom they have no experience....
by sitemanager | Apr 19, 2023
Making a Clean Start in India LOCATION: India Clients often turn to Middlegame to help understand new distribution into new geographies or countries. Often this requires serious attention to Political, Environmental, Societal, and Technological (PEST) conditions....
by sitemanager | Dec 14, 2022
Where There is Tea, There is Hope LOCATION: Canada Bottled teas are a popular and growing line of beverages in the marketplace. One brand used the CIA® platform to streamline an over-extended product line and provide room for further innovation. Situation Review...
by sitemanager | Dec 14, 2022
Leading Beverage Distributor Quenches Thirst for Profits LOCATION: Morocco When a leading global beverage distributor faced a significant decline in profits, despite an increase in products and marketing, Middlegame used CIA® proprietary software, strategic insights...
