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When Too Much Ice Cream is a Bad Thing

When Too Much Ice Cream is a Bad Thing LOCATION: Indonesia A multinational player in ice cream novelties faced an assortment problem in Indonesia where the portfolio had become bloated and unmanageable. There was growth, but it was unsustainable with this approach....
Providing the Best Diapers Pour les Bébés

Providing the Best Diapers Pour les Bébés

Providing the Best Diapers Pour les Bébés LOCATION: France A paper manufacturer who sells baby diapers sought to reallocate merchandising events within a portfolio to create a win-win result for retailers while prioritizing conversations with buyers at those...