by sitemanager | Dec 14, 2022
Growing Profits with the Right Price in the Hair Care Market LOCATION: Great Britain When a competing hair care product manufacturer encouraged retail discounts that decreased value for the entire category, particularly at the expense of a client’s premium brands,...
by sitemanager | Dec 14, 2022
Taking a Bite Out of Promotions in Biscuits LOCATION: Brazil When the overall portfolio of one of the world’s largest biscuit and cookie manufacturers began to decline in Brazil, Middlegame used established scientific processes and marketing insights driven by CIA®...
by sitemanager | Dec 14, 2022
Leading Toothpaste Brand Brightens View on Marketing Opportunities LOCATION: China When an emerging leader in China’s toothpaste market faced big decisions about product roll-out, media and marketing, Middlegame delivered detailed marketing and product options,...
by sitemanager | Dec 14, 2022
Leading Beverage Distributor Quenches Thirst for Profits LOCATION: Morocco When a leading global beverage distributor faced a significant decline in profits, despite an increase in products and marketing, Middlegame used CIA® proprietary software, strategic insights...
by sitemanager | Dec 13, 2022
When Too Much Ice Cream is a Bad Thing LOCATION: Indonesia A multinational player in ice cream novelties faced an assortment problem in Indonesia where the portfolio had become bloated and unmanageable. There was growth, but it was unsustainable with this approach....
