by sitemanager | Feb 26, 2020 | Uncategorized
We often refer the book Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance. I sent a used copy to a client after highlighting several of the Chapter Seven elements on pricing. The book is easily the best source for marketers wanting to...
by sitemanager | Jan 17, 2020 | Uncategorized
Numerous analysts and pundits have documented the recent significance of new entrants across categories. They have also noted the challenges these are putting on the large multinational FMCG firms. The dominance of their big brands is rapidly declining. The most...
by sitemanager | Dec 20, 2019 | Uncategorized
We built the Competitive Interaction Analysis (CIA)® platform to work with any combination of geographies, time periods, and products. However, this flexibility has often haunted us when we freely offer to utilize any combination of products for a client-driven...
by sitemanager | Nov 27, 2019 | Uncategorized
Sam Savage coined the phrase “the flaw of averages.” I date myself too often in this blog, but I was lucky to discover Sam in 1992 when I was fortunate to attend one of his “Quantitative Management Tools for...
by sitemanager | Aug 13, 2019 | Uncategorized
We recently found another wonderful article that the McKinsey team, specializing in FMCG, put together. “Agility@Scale: Solving the growth challenge in consumer packaged goods” defines how to overcome the uphill battle many FMCG categories and their...
by sitemanager | Jul 12, 2019 | Uncategorized
During the last decade, a significant amount of attention has been paid to “Attribute-Based Forecasting” in the demand planning community. The idea originated because new product launches with limited history still require forecasts in various demand...
