by sitemanager | Dec 20, 2019 | Uncategorized
We built the Competitive Interaction Analysis (CIA)® platform to work with any combination of geographies, time periods, and products. However, this flexibility has often haunted us when we freely offer to utilize any combination of products for a client-driven...
by sitemanager | Nov 27, 2019 | Uncategorized
Sam Savage coined the phrase “the flaw of averages.” I date myself too often in this blog, but I was lucky to discover Sam in 1992 when I was fortunate to attend one of his “Quantitative Management Tools for...
by sitemanager | Aug 13, 2019 | Uncategorized
We recently found another wonderful article that the McKinsey team, specializing in FMCG, put together. “Agility@Scale: Solving the growth challenge in consumer packaged goods” defines how to overcome the uphill battle many FMCG categories and their...
by sitemanager | Jul 12, 2019 | Uncategorized
During the last decade, a significant amount of attention has been paid to “Attribute-Based Forecasting” in the demand planning community. The idea originated because new product launches with limited history still require forecasts in various demand...
by sitemanager | Jun 28, 2019 | Uncategorized
In 1990, Robert Blattberg published Sales Promotion Concepts, Methods, and Strategies with Scott Neslin. A couple years later, I was eager to get a copy. The book is still on my shelf. The imprint on the first page says: “NU BOOK STORE AUG92 $59.65.” In...
by sitemanager | Apr 19, 2019 | Uncategorized
Some colleagues have called the Market-Share Analysis: Evaluating Competitive Marketing Effectivenessthe “Bible of Middlegame.” I haven’t really tried to dispute the claim. The text by Lee Cooper and Masao Nakanishi is truly a ground breaker for me and...
