by sitemanager | Nov 11, 2015 | Uncategorized
KNOWING THE LIMITS OF TYPICAL MARKETING ANALYTICS GIVES YOU A WHOLE NEW VIEW Recently, we hosted a happy hour event for one of our clients’ analytics team. While much of the conversation revolved around shop talk, one question in particular quickly turned into a...
by sitemanager | Sep 24, 2015 | Uncategorized
HOW EVALUATING TRADE-OFFS OF POTENTIAL STRATEGIES CAN LEAD TO WINNING MARKETING SOLUTIONS Taking our company name from a key chess term, “Middlegame” describes that critical point in a match where the player is planning both offensive and defensive strategies....
by sitemanager | Aug 26, 2015 | Uncategorized
HOW SCENARIO PLANNING KEEPS YOU PREPARED FOR THE FUTURE In a recent conversation, a potential client asked why we spent so much time talking about scenario planning as opposed to elasticities, lift coefficients, and response curves like other analytics providers. My...
by sitemanager | Aug 12, 2015 | Uncategorized
HOW THE RIGHT PERSPECTIVE CAN RESHAPE YOUR MARKETING DECISIONS The primary objective of shopper response analytics is to explain purchasing behavior and then effectively utilize those learnings for commercial purposes. For the typical fast-moving consumer goods (FMCG)...
by sitemanager | Jul 19, 2015 | Uncategorized
INSIGHTS INTO THE BARRIERS AND THE OPPORTUNITIES Opportunities in emerging markets dominate nearly every investor call we’ve heard in the last couple of years. Today, FMCG firms, such as Mondelez, Nestle, and Procter & Gamble, obtain almost half of...
