by sitemanager | Feb 27, 2016 | Uncategorized
In our last blog, we explained the core technology that drives the foresights that Middlegame provides: Competitive Interaction Analysis (CIA)®. During a recent conversation, one of our clients commented that CIA® was a clever way to uncover...
by sitemanager | Jan 30, 2016 | Uncategorized
A key element of marketing is understanding how to positively influence the sales of your brand and negatively (and ethically) influence the sales of your competitors. The idea stretches from developing positioning statements to studying choice behavior or even...
by sitemanager | Jan 15, 2016 | Uncategorized
Growth planning often requires making difficult compromises. Striking a balance between addressing current business challenges, beliefs about the future and expectations from shareowners, are examples of such compromises. The final growth plan explains how company and...
by sitemanager | Dec 22, 2015 | Uncategorized
It’s been almost 20 years since I met one of Middlegame’s long-standing champions. We mentioned Harry Bright in an earlier blog and he has been an absolute inspiration from the time that Middlegame was just an idea. Although I met a number of...
by sitemanager | Nov 25, 2015 | Uncategorized
A HISTORICAL PERSPECTIVE ON PREDICTING CAUSE AND EFFECT THOUGH AN EDUCATED GUESS AND SUBSEQUENT INFORMATION BRINGS NEW VALUE A client recently asked for a better description of the Bayesian approach that we frequently reference when describing our modeling...
