by sitemanager | Dec 14, 2022
Growing Profits with the Right Price in the Hair Care Market LOCATION: Great Britain When a competing hair care product manufacturer encouraged retail discounts that decreased value for the entire category, particularly at the expense of a client’s premium brands,...
by sitemanager | Dec 14, 2022
Taking a Bite Out of Promotions in Biscuits LOCATION: Brazil When the overall portfolio of one of the world’s largest biscuit and cookie manufacturers began to decline in Brazil, Middlegame used established scientific processes and marketing insights driven by CIA®...
