by sitemanager | Oct 23, 2018 | Uncategorized
Coverage means different things to different people. Generally, clients refer to it as the comparison between shipments volume from internal auditing systems and the volume reported by a retail tracking service like Nielsen provides. Subsequently, “coverage...
by sitemanager | Sep 26, 2018 | Uncategorized
While developing several hypotheses for a series of scenario-planning exercises, I noted that the Middlegame “wide-angle view”across the entire category offers an enormous opportunity to expand beyond the simulation capability of traditional marketing...
by sitemanager | Aug 24, 2018 | Uncategorized
Over 20 years ago, I led a minor revolt at IRI that eventually had CEO Gian Fulgoni make an executive decision. John LaRocca and Jim Sullivan had given me permission to write a position paper on why IRI should forego providing weekly data and move to delivering daily...
by sitemanager | Jun 28, 2018 | Uncategorized
A recent Wall Street Journal article put one of the most repeated Middlegame findings front and center. Most portfolios are too big and managing all these SKUs is draining clients of resources to effectively compete and win through pricing and merchandising. Although...
by sitemanager | Jun 6, 2018 | Uncategorized
In late September 2017, I participated on a panel at the Marketing Metrics & Analytics Summit in Chicago. A few weeks ago, I realized that the team at Insights Exchange Network had sent me a transcript of the session shortly after the conference. Hopefully, I was...
by sitemanager | Apr 2, 2018 | Uncategorized
Last year, I reacted to a Retail Wire discussion on category management by going into three ways to increase sales. Recently, my colleague Anne mentioned that I kind of left the conversation hanging and that further discussion about the ways that marketing...
