by sitemanager | Nov 2, 2018 | Uncategorized
We have referred to the audit parallelogram a few times in this blog as Middlegame has devoted a lot of focus on assortment, pricing and merchandising for emerging markets. I thought it would eventually be a good idea to explain the audit parallelogram concept in a...
by sitemanager | Oct 23, 2018 | Uncategorized
Coverage means different things to different people. Generally, clients refer to it as the comparison between shipments volume from internal auditing systems and the volume reported by a retail tracking service like Nielsen provides. Subsequently, “coverage...
by sitemanager | Sep 26, 2018 | Uncategorized
While developing several hypotheses for a series of scenario-planning exercises, I noted that the Middlegame “wide-angle view”across the entire category offers an enormous opportunity to expand beyond the simulation capability of traditional marketing...
by sitemanager | Aug 24, 2018 | Uncategorized
Over 20 years ago, I led a minor revolt at IRI that eventually had CEO Gian Fulgoni make an executive decision. John LaRocca and Jim Sullivan had given me permission to write a position paper on why IRI should forego providing weekly data and move to delivering daily...
by sitemanager | Jun 28, 2018 | Uncategorized
A recent Wall Street Journal article put one of the most repeated Middlegame findings front and center. Most portfolios are too big and managing all these SKUs is draining clients of resources to effectively compete and win through pricing and merchandising. Although...
