A DESIRE TO HELP. A STRATEGY TO WIN.
1998
A series of early ideas for addressing shopper response in 1994 eventually resulted in a paper at The Wharton School at The University of Pennsylvania in 1998.
2006
By 2006 these academic concepts had become more relevant to practitioners, and Middlegame submitted paperwork to become a company and begin development of our proprietary CIA® platform.
2008
In 2008, we began working with our first (and still existing) client.
Since 2006
Since our beginnings, we have helped guide client partners to revenue growth management success in 70 categories and 56 countries, including both emerging and developing markets.
2021
By December of 2021 we had delivered more than 1,350 cases and our growth continues.
Today
As the Irish say, “May the wind always be at your back.” Middlegame is here to make that happen.